Bing Brings More Conversions at Lower Costs
The search world has been abuzz with Bing. Backed by a $100 million ad spend, Microsoft’s new “Decision Engine” is generating a nice spike in search volume. According to recent data from ComScore,...
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2012: We Weren’t Warned, Only Teased
In my 8 years doing search marketing, I’ve seen our space evolve from a little cottage industry of web geeks to a legitimate line item in the marketing budgets of most advertisers. It’s been an...
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Yahoo’s Transition to Microsoft AdCenter: A Mixed Bag for Advertisers
The approval of the Microsoft/Yahoo! search alliance was one of 2010’s most important news stories for search marketers. And on October 27, Yahoo! announced the successful transition of all advertiser...
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